White House unveils Drudge Report-style website for positive Trump news

The White House rolled out a new webpage this week that may look very familiar to longtime news junkies.

WH.Gov/Wire is a dead ringer for the Drudge Report, the seminal online aggregator which helped break the Monica Lewinsky scandal that nearly brought down then-President Bill Clinton in 1998.

The glitzy pro-Trump website, which features all-caps headlines of “fair and accurate coverage of the administration,” is the brainchild of the White House communications office, helmed by Steven Cheung.

“It’s a com-driven thing,” one White House official behind the project told The Post this week. “It’s something we talked about internally. As all things are here, it’s never a one-man effort, not a one-woman effort, but it’s a communications product.”

The eye-catching style of the site is meant to give readers a “digestible format” that’s “not overly complicated,” this person added.

“This is just kind of a no brainer, in my personal opinion, to put all that coverage in one place, for folks to take a look at, folks to digest or to share,” they said. “I think it’s really important that we go to the American people. They don’t have to come to us, you know, looking for information. And I thought, what better way than to put all that coverage in one spot?

“It’s just an easy-to-digest form and just, if it looks similar to someone else’s stuff, so be it. But I think it’s different and but it kind of achieves the same intended goal.”

The “wire” branding of the website comes after the White House removed the Associated Press, Reuters and Bloomberg from their traditional spot in the press pool following a court fight with the AP over access.

A federal judge ruled the AP — which miffed the administration for its refusal to use the term “Gulf of America” — has to have the same access the other outlets, prompting the White House to strip wire reporters of guaranteed daily access to the commander in chief.

As of midday Friday, the website including links to Trump’s Truth Social posts, the administration’s “rapid response” X account, official statements, and articles and op-ed pieces from outlets including Fox News, Breitbart, the Washington Post, Washington Times, and Washington Examiner.

The effort, the White House official said, is a part of their “new media strategy” to shake up the media landscape.

“In the run up to the 100 days, you know, we did 100 interviews from the White House,” the official said. “This is just another part of that strategy, making sure that it’s in one place, digestible for the public. I can’t stress that enough that it’s about just knocking down barriers and making things as accessible as possible, making sure people don’t have to do all the world.”