Join Us Sunday, April 6
Subscribe For Alerts

They’re the coolest kids at Mommy & Me.

Parents are toting their tots in high-end baby carriers with eye-watering price tags, the latest in luxury baby product trends.

At nearly $800 a pop, the Artipoppe “Zeitgeist” carrier has seemingly surpassed a coveted Hermes handbag as the must-have accessory — at least, that’s how it looked to Libby Newman.

The celebrity-loved Artipoppe baby carrier is the latest in high-end baby products that new moms are splurging on.

The Indianapolis mom said every internet famous influencer and blogger was strapped with the designer baby carrier, which ranges from $360 to $790 depending on the pattern and materials.

“I thought, who in their right mind would buy this?” the 33-year-old dentist told The Wall Street Journal.

Then, she ate her words. Her 10-month-old child is carried around in the blue denim variation, which costs $420.

“Instead of carrying a designer bag, you have this stylish carrier,” NYC event planner and mom Ashley Snyder, 35, told The Journal.

Celebrities like Emily Ratajkowski, Gigi Hadid, Shay Mitchell and Hillary Duff have been spotted wearing the Artipoppe sling, while dozens of parenting sites have reviewed the opulent product,

The Journal even declared it “the Birkin of baby carriers.”

The trend baby carrier comes at an eye-watering price tag compared to others on the market, with some costing an upwards of $800 or more. artipoppe

British Columbia resident Sandrine Filotto, 26, owns four of them — which she admitted are “a real pain in the a– to clean” — after her mom spotted the “bougie” carrier on Duff and insisted she buy one.

“A lot of the downtown moms have one,” NYC nurse and mom of two Cate Kulcsar, 32, told The Journal, adding she uses it every day.

Artipoppe, founded in 2012 by Netherlands mom of four Anna van den Bogert, began out of a desire to find a fashionable yet functional method of baby-wearing.

Now, according to Bugaboo Group, the owner of Artipoppe, the baby carrier brand has grown 20% year over year — but prices are expected skyrocket due to tariffs and inflation.

“Some people are willing to pay a little bit more for a beautiful Hermès bag, some people are willing to spend more for a beautiful Artipoppe carrier,” said Bugaboo Group CEO Adriaan Thierry.

But high prices don’t deter devout customers who fawn over the ultra-luxe baby item, including one for $3,800, which is made from “the rarest wool in the world” called Peruvian vicuña. That item, however, is a special case, as most other Artipoppe carriers fall around $390 for cotton and approximately $750 for versions made of cashmere and silk.

For comparison, other baby carriers on the market are sold for much less, such as the Ergobaby sling, which costs around $200, depending on the style.

“Just like Chanel items are priced for materials and craftsmanship, this is also why our carriers have the price point,” the company’s chief marketing officer Loïs Sikking told The Journal, adding that the carrier is a “sophisticated” product for baby-wearing.

This carrier in particular costs a whopping $3,800 due to the materials used to construct it. artipoppe

While The Journal reports some customers have complained about the functionality or experienced mold growth on the natural materials due to their baby’s saliva, others are sold on the brand’s messaging.

“I love how they are pro-female and proud of motherhood,” said Francine Eulizer, a 34-year-old Connecticut resident who is four months pregnant. “It’s freeing and beautiful.”

Meanwhile, others care less about luxury and more about the look.

Online, one Redditor said she loves the Artipoppe carrier “because it’s pretty.”

“I saw someone else say it helped them feel put together, and I never thought about it, but that is 100% a fantastic answer,” the user wrote. “In the newborn haze, when I was tired and wearing leggings all day every day, my pretty carrier could make me feel like a Million bucks. So it was worth it for me.”

“So comfy and I like that I feel instantly more dressed up when I wear them,” another person chimed in.

Baby sleep trainer Thorne Rintel, who is based in California, told The Journal that the product allows parents to “look put-together and sophisticated” while carrying their child.

“In postpartum, you’re kind of fat, but not pregnant and none of your clothes fit,” said Washington mom Maia Bittner, 36.

“So to have a carrier that looks cool is really nice.”

Read the full article here

Share.

Leave A Reply

© 2025 Wuulu. All Rights Reserved.